:root{--ink:#111214;--paper:#f5f1e9;--card:#fffdf9;--muted:#686a70;--accent:#f5a623;--accent-dark:#b9680d;--line:#d9d2c7;--font:DM Sans,Arial,sans-serif;--display:Outfit,Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.55 var(--font)}.design-switcher{position:fixed;z-index:20;right:18px;bottom:18px;display:flex;align-items:center;gap:3px;padding:6px;border:1px solid #cfc8bd;background:#fffc;backdrop-filter:blur(10px);box-shadow:0 8px 25px #0002;border-radius:12px;font-size:12px}.design-switcher span{padding:5px 8px;color:var(--muted);font-weight:700}.design-switcher a{padding:6px 9px;border-radius:8px;color:var(--ink);text-decoration:none}.design-switcher a.selected{background:var(--ink);color:white}.top{max-width:1200px;height:86px;padding:0 26px;margin:auto;display:flex;align-items:center;justify-content:space-between;gap:20px}.wordmark{font:800 29px var(--display);letter-spacing:-1.7px;color:var(--ink);text-decoration:none}.wordmark i{font-style:normal;color:var(--accent)}nav{display:flex;gap:27px}nav a{font-size:14px;color:var(--ink);text-decoration:none}.member-button{display:flex;align-items:center;gap:10px;padding:8px 12px 8px 9px;border-radius:14px;background:var(--ink);color:white;text-decoration:none;box-shadow:0 7px 17px #11121422;transition:transform .18s}.member-button:hover{transform:translateY(-2px)}.member-button small{display:block;color:#d7d4ce;font-size:10px;line-height:1.1}.member-button span:not(.member-dot){font-weight:700;font-size:13px;line-height:1.2}.member-button b{font-size:17px;margin-left:2px}.member-dot{display:grid;place-items:center;width:28px;height:28px;border-radius:9px;background:var(--accent);color:var(--ink);font-weight:900}.hero{max-width:1200px;min-height:650px;padding:72px 26px 88px;margin:auto;display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:65px}.kicker{font-size:11px;letter-spacing:1.9px;font-weight:700;color:#946016;margin:0 0 13px}.hero h1,.block h2,.contact h2{font:800 clamp(43px,5.4vw,75px)/1.02 var(--display);letter-spacing:-3.4px;margin:0}.hero h1 em{font-style:normal;color:var(--accent-dark)}.intro{max-width:530px;font-size:19px;color:#484a50;margin:24px 0 29px}.actions{display:flex;gap:11px;flex-wrap:wrap}.cta{display:inline-flex;align-items:center;gap:10px;padding:14px 21px;border-radius:999px;text-decoration:none;font-size:15px;font-weight:700;transition:transform .18s}.cta:hover{transform:translateY(-2px)}.primary{background:var(--ink);color:white}.secondary{border:1px solid #aaa398;color:var(--ink)}.note{font-size:13px;color:var(--muted);margin-top:16px}.hero-art{min-height:440px;position:relative;display:grid;place-items:center}.orbit{position:absolute;border-radius:50%;border:1px solid #e5c88e}.orbit-a{width:435px;height:435px;background:radial-gradient(circle,#f5a6233d,transparent 67%)}.orbit-b{width:350px;height:350px;border-style:dashed}.loyalty-card{z-index:1;width:385px;padding:27px;background:var(--card);border:1px solid #e5ded3;border-radius:24px;box-shadow:0 25px 55px #1d150c18;transform:rotate(3deg)}.card-head{display:flex;align-items:center;gap:9px;font-size:14px}.card-head small{margin-left:auto;color:var(--muted)}.store-icon{display:grid;place-items:center;width:34px;height:34px;border-radius:10px;background:var(--ink);color:var(--accent);font:800 18px var(--display)}.overline{margin:30px 0 7px;font-size:10px;letter-spacing:1.2px;font-weight:700;color:var(--muted)}.loyalty-card h2{font:800 31px/1.1 var(--display);letter-spacing:-1px;margin:0}.muted{margin:8px 0 22px;color:var(--muted);font-size:14px}.stamps{display:grid;grid-template-columns:repeat(5,1fr);gap:8px}.stamps>*{display:grid;place-items:center;aspect-ratio:1;border-radius:50%;border:1px dashed #aaa399;color:#999;font-size:13px;font-style:normal}.stamps b{background:var(--accent);border:0;color:var(--ink)}.reward{margin-top:24px;padding:13px;display:flex;align-items:center;gap:11px;background:#fff0d5;border-radius:13px}.reward>span{font-size:22px}.reward small{display:block;font-size:9px;letter-spacing:1px;color:#8b5d15}.reward strong{font:700 14px var(--display)}.visit-toast{position:absolute;right:0;bottom:28px;z-index:2;border-radius:10px;background:var(--ink);color:#fff;padding:12px 15px;font-size:13px;box-shadow:0 8px 20px #0002}.visit-toast b{color:var(--accent);margin-right:5px}.statement{padding:40px 20px;background:var(--ink);color:#f5f0e6;text-align:center;font:600 clamp(22px,2.4vw,34px)/1.25 var(--display);letter-spacing:-.7px}.block{max-width:1200px;padding:110px 26px;margin:auto}.heading{max-width:660px}.heading>p:not(.kicker),.audience p{font-size:18px;color:var(--muted)}.steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:27px;padding:0;margin:55px 0 0}.steps li{border-top:1px solid #c7c0b6;padding-top:18px}.steps span{font-size:12px;font-weight:700;color:#a46b14}.steps h3,.feature-grid h3{font:700 25px var(--display);letter-spacing:-.7px;margin:18px 0 7px}.steps p,.feature-grid p{margin:0;color:var(--muted)}.benefits{max-width:none;background:#191a1d;color:#f7f4ec;padding-left:max(26px,calc((100vw - 1148px)/2));padding-right:max(26px,calc((100vw - 1148px)/2))}.benefits .kicker{color:var(--accent)}.feature-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:13px;margin-top:53px}.feature-grid article{padding:25px;background:#27282c;border-radius:15px}.feature-grid article>span{font-size:25px;color:var(--accent)}.feature-grid h3{font-size:21px;margin-top:19px}.feature-grid p{font-size:14px;color:#c3c3c7}.audience{display:grid;grid-template-columns:1.1fr .9fr;align-items:center;gap:70px}.audience-list{display:grid;gap:11px}.audience-list span{padding:16px 0;border-bottom:1px solid var(--line);font:700 21px var(--display);letter-spacing:-.5px}.faq{max-width:820px;padding-top:20px}.faq .heading{margin-bottom:34px}.faq details{padding:19px 0;border-top:1px solid #c9c2b8}.faq details:last-child{border-bottom:1px solid #c9c2b8}.faq summary{cursor:pointer;list-style:none;font:700 19px var(--display)}.faq summary::after{content:'+';float:right;font:400 25px var(--font)}.faq details[open] summary::after{content:'–'}.faq details p{color:var(--muted);margin:12px 0 0}.contact{padding:92px 26px;background:var(--accent);text-align:center}.contact .kicker{color:#6d4910}.contact h2{max-width:760px;margin:auto}.contact p:not(.kicker){max-width:510px;margin:18px auto 28px;font-size:18px}.contact .primary{background:var(--ink)}footer{max-width:1200px;min-height:95px;padding:0 26px;margin:auto;display:flex;align-items:center;gap:25px}footer span{margin-right:auto;color:var(--muted);font-size:13px}footer>a:last-child{font-weight:700;color:var(--ink);text-decoration:none}
/* B: más cálida, tarjetas y tipografía expresiva */.design-b{--paper:#fff8ef;--accent:#eb6f48;--accent-dark:#cb472b}.design-b .hero h1,.design-b .block h2,.design-b .contact h2{font-family:Fraunces,serif;letter-spacing:-2.6px}.design-b .top{max-width:1260px}.design-b .hero{grid-template-columns:.9fr 1.1fr}.design-b .hero-art{background:#ffd9b9;border-radius:36px;overflow:hidden}.design-b .orbit-a{background:#e85d3b40;border:0}.design-b .orbit-b{border-color:#fff}.design-b .loyalty-card{transform:rotate(-3deg);box-shadow:0 25px 0 #c94f321f}.design-b .statement{background:#e85d3b}.design-b .benefits{background:#fff0e2;color:#241915}.design-b .benefits .kicker{color:#b7472e}.design-b .feature-grid article{background:#fff;color:var(--ink);border:1px solid #f0cbb4}.design-b .feature-grid p{color:var(--muted)}.design-b .feature-grid article>span{color:#d45436}.design-b .contact{background:#211714;color:#fff5ec}.design-b .contact .kicker{color:#ffb18d}.design-b .member-button{background:#e85d3b}.design-b .member-dot{background:#ffdab9}.design-b .primary{background:#e85d3b}.design-b .contact .primary{background:#ffcfac;color:#2a1812}.design-b .kicker{color:#b7472e}.design-b .hero h1 em{color:#d95031}.design-b .visit-toast{background:#e85d3b}.design-b .visit-toast b{color:#ffdbbd}
/* C: muy directa, contrastada y con jerarquía de producto */.design-c{--paper:#f7f7f5;--accent:#8ddd53;--accent-dark:#3f7e23;--line:#d7d8d2}.design-c .top{border-bottom:1px solid var(--line);max-width:none;padding-left:max(26px,calc((100vw - 1148px)/2));padding-right:max(26px,calc((100vw - 1148px)/2))}.design-c .hero{grid-template-columns:1.15fr .85fr}.design-c .hero-copy{padding:14px 0}.design-c .hero h1{font-size:clamp(48px,5.9vw,81px);max-width:690px}.design-c .hero h1 em{color:var(--accent-dark)}.design-c .hero-art{background:var(--ink);border-radius:0;min-height:480px}.design-c .orbit-a{background:radial-gradient(circle,#8ddd5352,transparent 67%)}.design-c .orbit-b{border-color:#8ddd5399}.design-c .loyalty-card{transform:none;border-radius:8px}.design-c .statement{background:var(--accent);color:var(--ink)}.design-c .benefits{background:#101211}.design-c .feature-grid article{background:#1b1e1b;border-radius:5px}.design-c .contact{background:var(--accent);color:var(--ink)}.design-c .contact .kicker{color:#315b20}.design-c .primary,.design-c .member-button{background:var(--ink)}.design-c .member-dot{background:var(--accent)}.design-c .kicker{color:#548f34}.design-c .visit-toast{border-radius:3px}.design-c .cta,.design-c .member-button,.design-c .loyalty-card,.design-c .feature-grid article{border-radius:5px}
@media(max-width:760px){.top{height:auto;min-height:72px;padding:13px 20px}.top nav{display:none}.member-button small{display:none}.member-button span:not(.member-dot){font-size:12px}.hero{grid-template-columns:1fr;min-height:auto;padding:58px 22px 55px;gap:25px}.hero h1{font-size:50px;letter-spacing:-2.5px}.intro{font-size:17px}.hero-art{min-height:390px}.loyalty-card{width:min(100%,345px);padding:23px;transform:rotate(1deg)}.visit-toast{right:4px;bottom:16px}.block{padding:75px 22px}.steps,.feature-grid{grid-template-columns:1fr;gap:25px;margin-top:38px}.feature-grid{gap:10px}.audience{grid-template-columns:1fr;gap:31px}.benefits{padding-left:22px;padding-right:22px}.contact{padding:72px 22px}footer{padding:20px;flex-wrap:wrap;min-height:0}footer span{width:100%;order:3}.design-switcher{right:10px;bottom:10px}.design-switcher span{display:none}.design-b .hero{grid-template-columns:1fr}.design-c .hero{grid-template-columns:1fr}.design-c .hero-art{min-height:380px}}